Cenan Sponsors the 100KM Resilience Challenge – Run Anywhere, Anytime!

Cenan Supports Runners in Iran’s National Resilience Challenge

On March 3rd, from 6:00 AM to 6:00 PM, runners across Iran laced up for a unique nationwide event: the 100KM “Tab-Aavari” Resilience Challenge—and Cenan was there as a proud official sponsor and supporter of the athletes.

This wasn’t a typical marathon. It was a movement. A virtual, self-paced event designed to test physical endurance and mental strength in a flexible format. Whether running on a city path, countryside road, or treadmill, participants could take part in the challenge wherever they were.

How the Challenge Worked

The challenge included three different categories to allow participation at all levels:

• 🏃‍♂️ 100 Solo: One runner. 100 kilometers. Pure determination.
  
• 👫 100 Duo: Two runners, sharing the load—totaling 100KM together.
  
• 👟👟👟👟 100 Team of Four: Each person ran 25KM, contributing to a shared 100KM finish line.
  

The message was simple: Run anywhere, just reach the goal.

Why Cenan Got Involved

As a company rooted in health, community, and perseverance, Cenan was proud to stand behind this powerful message of resilience and unity. Our sponsorship wasn’t just a logo on a banner—it was a commitment to support physical well-being and active lifestyles in Iran.

We believe that good bread fuels strong bodies, and events like this remind us that health isn’t just what you eat—it’s how you live.

Cenan participated in full compliance with national laws and Islamic values, focusing solely on sponsorship and athlete support.

Final Thoughts

Cenan will continue to support sports and community-based events that encourage strength, wellness, and collective growth. Whether you’re pushing past 100KM or simply pushing through your day, we’re proud to be part of your journey.