Why a Toaster? The Fresh Bread Secret Behind Cenan

At Cenan, we believe deeply in the quality of our raw materials and in the precision of our technology and production process.

This is why our breads are naturally more nutritious and have a noticeably longer shelf-life compared to typical bakery products.

 

The result is simple:

with just a toaster at home, you can always enjoy bread that tastes freshly baked whenever you want

 

 

This truth “fresh bread is just one toast away” became the foundation of our social campaign so we turned bus stations into giant toasters.

 

In Iran, many bus stations are old and outdated and we wanted to turn something forgotten into something meaningful, relatable, and positive.

 

So the campaign was born for two reasons:

1.To visually communicate our brand insight: “freshness is just one toast away.”

2.To upgrade & redesign urban spaces in a functional, playful and inspiring way.